Position Title:             Marketing Assistant

Department:               Communications + Marketing

Reports to:                  Senior Marketing Manager

Position Status:         Full-time, fixed term, limited benefits (through June 2026)  

Overview: The Marketing Assistant role supports and develops successful marketing campaigns and engagement of audiences for the ICA. Reporting to the Senior Marketing Manager, the Marketing Assistant supports the Marketing and Communications department in executing marketing campaigns, creating content, and analyzing performance metrics. This position contributes to the production of a variety of marketing materials, with a strong focus on building and supporting the website, email, and social media channels. This person is a team player who works cooperatively with departments across the museum to develop consistent, on-brand messaging and visual representations of the museum. Employing knowledge of contemporary art, the individual would utilize verbal, written, and visual communication to enhance the ICA’s marketing and communications to grow all segments of audiences.

The Marketing Assistant contributes to a culture of collaboration, community, and respect while embodying the principles of ICA’s Quality of Service and centers the work of Diversity, Equity, Accessibility, Inclusion, and Belonging in all areas of their work.

WORKING AT THE ICA: 

1. All ICA employees are required to reside in Massachusetts and within commuting distance from our Seaport location as of the first day of work. 
2. The ICA offers the flexibility of a hybrid work week, which averages three days a week onsite for employees who are eligible to work remotely (subject to change, and at managers discretion).

Responsibilities:

• Assist with the day-to-day activities within the department to successfully advance the ICA’s marketing and communications strategy and goals
• Assist in the development and execution of multi-platform marketing campaigns for exhibitions, events, educational programs, ICA Store, and other institutional initiatives, including copy and asset generation, ensuring content is on brand and in ICA style
• Help build events and content on icaboston.org and assist with general web content maintenance
• Plan, format, and execute ICA eNews to support the overall marketing strategy for exhibitions, programs, membership, and other initiatives.
• Assist Senior Marketing Manager with list maintenance and reporting in CRM (Tessitura) and ESP (Wordfly)
• Upload ICA events to ArtsBoston calendar, the Boston Calendar, and other online listings per institutional and marketing priorities
• Assist with monthly First Friday events, press previews, photoshoots, and other events as required
• Assist in marketing asset organization and upkeep, including writing alt-text and selecting “best-of” images
• Assist Marketing Associate with brainstorming, ideating, and developing compelling branded social media content, both videos and traditional posts, to further engagement and institutional goals and priorities
• Capture video footage at the museum (onsite) for social media, collaborating with the Marketing Associate and Director of Communications for usage
• Produce and edit vertical video content for social media
• Upload content to Bloomberg Connects, YouTube, and other digital platforms as needed
• Support the Senior Marketing Manager and Marketing Associate in tracking and analyzing the performance of marketing campaigns and social media activities, providing reports and recommendations for improvement.
• Process departmental credit card bills, invoices, maintain budget tracking spreadsheet, and binder.  
• Support the Chief Communications and Marketing Officer with administrative tasks and other duties as needed.
• Other tasks may be assigned

Qualifications:

• Must have exceptional communication (oral and written) skills, social media fluency, attention to detail, and creative thinking
• Video editing and basic graphic design experience required
• Demonstrated computer skills and experience using MS Office suite, Word, PowerPoint, Excel, and Adobe Premiere (or equivalent)
• Exceptional communication (oral and written), organizational, and interpersonal skills, and attention to detail
• Ability to work independently and within a team environment
• Strong interest in marketing, museums, and contemporary art
• Ability to work collegially, professionally, and collaboratively with a diverse group of constituents, including staff, visitors, and vendors
• Some nights or weekends may be required

Physical Requirements:

• Prolonged periods of remaining stationary working on a computer, standing and/or moving about the office, museum and other locations.
• Ability to move about in the office to access files, printers, etc.
• Ability to lift up to 15 pounds, pushing and pulling, keyboarding and gripping
• Must be able to exchange accurate information with staff, departments, and vendors.
• Ability to see, listen and talk for extended periods in person, over the telephone and computer, and understand printed materials

This is not necessarily an all-inclusive list of position-related responsibilities, duties, skills, efforts, requirements, or working conditions. While the above is intended to be an accurate reflection of the current job, management reserves the right to revise the job or to require that other or different tasks be performed as assigned.

This is a fixed term position and is eligible for limited benefits.

Starting Salary: $46,000.00 Annual

Starting compensation is based on meeting minimum qualifications.

Each ICA position has a job grade based on the position’s evaluated job responsibilities, required education and experience, needed skills to perform the job, and professional knowledge.

The position’s grade and respective compensation range is determined by the position’s overall responsibilities, including decision making, supervisory/management requirements, resource management and budgeting duties.

Compensation is ultimately determined by the scope of the position and responsibilities, the candidate’s relevant experience, and internal equity, with starting salaries typically falling in the lower half of the compensation range.

How to Apply:

Interested candidates should send a resume, letter of interest, and video samples to jobs@icaboston.org. When applying, please include “Marketing Assistant (FxT)” in the subject line.