
Installation view, Collection Spotlight: Avatars of the Eighties, the Institute of Contemporary Art/Boston, 2025. Photo by Mel Taing.
These lens-based works, created by women artists in the 1980s, reveal the personal and political potential of transforming oneself into an alternate self. In New York in the summer of 1980, Howardena Pindell donned a wig and sunglasses to become an anonymous “white woman” who discounts the discrimination the artist experienced and recounts in her video work Free, White and 21. That same year in the same city, Cindy Sherman completed the Untitled Film Still series in which she performs as different female characters to critically recontextualize movie scenes. Nine years later in Australia, Tracey Moffatt embodied a female character in the Outback pursuing her dreams to create the photographic series Something More. Each of these artists explores the fabricated and complex nature of identity by shapeshifting into avatars.