Abbott Miller, partner in the international design consultancy Pentagram, discusses the challenges and opportunities of museum branding—and offers a sneak peek at new ICA branding debuting this summer. Miller’s work includes identity, publications, digital media, and exhibitions for such clients as American Express, the Art Institute of Chicago, the Barnes Foundation, Cooper Union, the Guggenheim Museum, Knoll, the Museum of Modern Art, the Nature Conservancy, and the Sigmund Freud Museum.