Bobby C. Martin, Jr. offers insight into his creative process as designer and cofounder of the Original Champions of Design, an influential design firm located in New York City. Martin had worked with a wide range of clients over the years, include MTV, the New York Times, the NBA, and the Studio Museum in Harlem. Previously he served as design director of Jazz at Lincoln Center, working with Artistic Director Wynton Marsalis to reach new audiences through branding efforts. Hear Martin discuss his expansive career and learn why he was named one of the “Most Creative People in Business” by Fast Company in 2017.